Hearts on Fire
The World's Most
Perfectly Cut Diamond

The WOW Factor

When you give a diamond, what reaction do you hope for? The joy and excitement of such a gift comes from the brilliance, fire and scintillation of the diamond, the characteristics that make us go WOW!

The beauty and value of a diamond is determined by its cut, colour, clarity and carat weight. Of these four "C"s, it is the cut that has the most significant impact on the diamond's ability to reflect and refract light. The more perfect the cut, the more brightly the diamond will shine and the bigger the WOW will be.

Cut: The Most Important of the 4Cs

The cut of a diamond is the only factor that man can control, and it is unquestionably the single most important factor in determining the beauty and value of a diamond. What's unique about a diamond is how it plays with light, creating the sparkle, fire and brilliance. It's all about light: how much is taken in, how it's refracted around inside, and how much is reflected back to the eye of the beholder. The more perfect the cut, the more light a diamond returns, and the more beautiful it looks.

The Most Perfect Diamonds

Hearts On Fire Diamonds are cut specifically for beauty. Because of their perfect proportions, these diamonds look larger, sparkle more brilliantly and have more fire and scintillation than any other diamond. No other diamond can provide the WOW of a Hearts on Fire diamond.