Understanding the Design Process
Step Inside the Mind of Ilaria Lanzoni
Inspiration can be found all around us, and many times in places we don’t even expect it. But once you have gathered new amazing ideas, what happens next? How do these inspirations turn into stunning masterpieces?
The beginning of the design process is timely and tedious. After discovering a new inspiration – often in several forms – Ilaria begins to produce an inspiration board with a particular theme in mind. The board is filled with snapshots, magazine tear-outs and more – all elements that help visualize the sentiment she has chosen.
Once this step is completed and Ilaria feels confident that the concept truly portrays her inspiration, she begins to sketch. This part of the process involves many weeks of sketching, editing and debating images of jewelry designs.
However, only the most impeccable pieces will be transformed into beautiful collections. Ilaria herself admits that she can be her toughest critic, and more often than not, sketches and inspiration boards in the end don’t meet her strict standards of perfection.
For Ilaria, and Hearts On Fire, the resulting jewelry pieces that are ultimately produced are fashion forward and unique, all while maintaining a classic and timeless appeal.
See Ilaria at work in this short video with her and CEO Glenn Rothman. Watch now.
SHOP ILARIA’S DESIGNS: