Hearts On Fire Teams Up with Godiva
THE WORLD'S MOST PERFECTLY CUT DIAMOND ®
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Hearts On Fire Teams Up with Godiva

Godiva Teams with HOF

“Godiva is dedicated to and inspired by romance. Valentine's Day is a time for Godiva to shine, and this year we have partnered with Hearts On Fire to bring the ultimate extravagance in decadent chocolate and exquisite diamonds,” said Gene Dunkin, Godiva President of North America.

“Hearts On Fire diamonds communicate the very best in life, love and personal relationships. We are thrilled to be a part of the biggest Valentine's Day promotion at Godiva yet, and are excited to present a once in a lifetime experience for one lucky winner – a shopping spree for $1,000,000 worth of Hearts On Fire diamond jewelry.”

Additionally, Godiva is taking their celebrated Valentine's Day contest online for the very first time. Romantics may enter online using a participation code, located on the Godiva website at Godiva boutiques and at over 600 authorized Hearts On Fire retailers in the U.S. and Canada.* A total of three finalists will be chosen on and around Valentine's Day. All finalists will enjoy an extravagant prize; 1 Grand Prize Winner will be selected to receive a $1,000,000 diamond shopping spree from Hearts On Fire, while the 2 remaining Finalists will both receive $50,000 of Hearts On Fire diamond jewelry, The Grand Prize Winner will be selected at a star-studded event in New York City in early March. Along with the precious diamonds, all three winners will also receive a year's supply of decadent Godiva chocolates.

Godiva will also offer an instant-win sweepstakes inside specially marked Valentine's Day boxes. Winning certificates from Godiva and Hearts On Fire can be found in 100 boxes of Godiva's Valentine's Day collection, retailed at $23 and above. Winners will also be awarded a $1,000 gift certificate for Hearts On Fire diamond jewelry and a year's supply of Godiva chocolate.

The 2007 Valentine's Day Collection features a decadent assortment of chocolates, primed to ignite passion and satisfy sweethearts on the most romantic day of the year. From luscious assortments in heart-shaped boxes to light-hearted plush bears hugging petite boxes of chocolate – Godiva is the ultimate expression of love. This year, designed exclusively for Valentine's Day, Godiva is offering limited-edition Temptation Truffles, introducing the new, tantalizing flavors of Cherry Noir and Chocolate Bliss. The special edition pieces are available in two sizes – an elegant 10 piece set ($25) and a luxurious 20 piece gift box ($45). Collection items also include Romantic Hearts Gift Boxes ($45-$85), Valentine's Day Gold Ballotins ($14-$76) and the Dark Desire gift box ($32).

The Valentine's Day 2007 Collection is available beginning January 9, 2007, in Godiva boutiques, finer department stores, and specialty shops across North America, as well as through the company's toll-free number (1-800-9-GODIVA) and website, www.GODIVA.com.

*No purchase necessary. Void where prohibited. See Official Rules for details and free method of entry at www.GODIVA.com. Skill test required for Canadian entrants.

About Godiva 
With production facilities in Belgium and the U.S., Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for 80 years.

About Hearts On Fire
Hearts On Fire, creator of The World's Most Perfectly Cut Diamond, is the fastest growing diamond brand in the world today and the ultimate symbol of love and recognition. Founded in 1996, the company is recognized worldwide for establishing a new industry standard for diamond cutting perfection. Hearts On Fire diamonds consistently deliver maximum brilliance, with edge-to-edge white-hot brightness, resulting in “The World's Most Perfectly Cut Diamond.” Hearts On Fire is carried at more than 600 leading retailers in the USA and in over 22 countries. Hearts On Fire diamonds have dressed celebrities on the red carpet at the Emmy's, Oscars and the Golden Globes.