Hearts On Fire Expands Retail Concept with King of Prussia
October 14, 2013
Hearts On Fire®, The World’s Most Perfectly Cut Diamond®, announced that it has opened its second domestic retail store featuring its new, innovative shopping experience at the King of Prussia Mall in Philadelphia, PA. Located on the upper level next to Neiman Marcus, this retail launch is part of Hearts On Fire's global expansion plan designed to transform the way consumers relate to and buy fine diamond jewelry in premiere mall locations across the country.
Hearts On Fire opened its first U.S. location featuring its new retail concept in the Forum Shops at Caesars Palace in Las Vegas in May 2012. After experiencing immense success at this location, Hearts On Fire continued to evolve both its selling and conceptual designs, with even more revolutionary enhancements in the new 1,200 square foot King of Prussia store that creates a modern and inviting environment for shoppers. Features include:
- Eye-level, transparent “Jewel Boxes” that replace long display cases and, for the first time, allow sales associates and customers to work side-by-side rather than over a counter for a more personal relationship.
- State-of-the-art lighting, sound, scents, materials, and more, that appeal to all five human senses and create an enjoyable environment for trying on diamond jewelry.
- A digitally enhanced environment throughout the store empowers consumers to learn about all aspects of the Hearts On Fire brand, including interactive screens, video, a digital jewelry catalog and more.
- An innovative “Community Table” that encourages shoppers to interact and confer with each other as they try on diamond jewelry – much like they would in a store’s fitting room.
“With all of the technology and digital innovation in our lives today, consumer expectations have changed when it comes to how they want to shop,” said Glenn Rothman, CEO and Founder of Hearts On Fire. “Especially when it comes to highly considered purchases, such as diamond jewelry, consumers no longer want a traditional feel and are searching for a more unique, personal experience. That is why we are excited to continue to refine and expand our retail concept – breaking conventional shopping barriers and making the diamond jewelry retail experience enjoyable and interactive fun again.”